At Polished Beauty London we take the privacy and security of your personal data seriously. This policy explains what information we collect, why we collect it, and how we use and protect it. Please read it carefully — if you have any questions we are always happy to help.
This policy applies to data collected through our website (polishedbeautylondon.co.uk), through our booking system, through direct contact (phone, WhatsApp, social media), and through the treatment records we maintain as part of providing our services. By using our website or booking treatments you acknowledge that you have read and understood this Privacy Policy.
Polished Beauty London (“we”, “us”, “our”) is an aesthetics clinic based at Waterloo House, 207 Waterloo Road, London SE1 8XD. We are registered in England and Wales under Companies House number 15157996. We are the data controller responsible for your personal data.
We are registered as a data controller with the Information Commissioner’s Office (ICO). Our ICO registration reference is: [ICO Registration Number — to be inserted].
For any data protection queries, please contact us at info@polishedbeautylondon.co.uk or by phone/WhatsApp on +44 7802462792.
We may collect and process the following categories of personal information:
Because some of our treatments involve skin assessments and injectables, we collect relevant health information with your explicit consent. This includes:
We collect personal information:
We only use your personal data where we have a lawful basis to do so:
| Purpose | Legal Basis |
|---|---|
| Providing treatments and client care | Performance of a contract |
| Managing your bookings and appointments | Performance of a contract |
| Processing payments | Performance of a contract |
| Sending appointment reminders and aftercare information | Legitimate interests (essential service communications) |
| Maintaining treatment records | Legitimate interests; legal obligation (standard retention periods) |
| Sending marketing communications | Your consent — withdrawable at any time |
| Improving our services and website | Legitimate interests (using anonymised data) |
| Complying with legal obligations | Legal obligation |
Where we rely on consent (such as for marketing), you can withdraw it at any time by contacting us or clicking ‘unsubscribe’ in any email. Where we process health information, we do so on the basis of your explicit consent and our duty of care to you.
We only share your data where necessary and always in accordance with UK data protection law. We may share it with:
We do not sell, rent, or share your personal data with third parties for their own marketing purposes. All third parties who process data on our behalf are required to handle it securely and in line with UK data protection law.
We do not routinely transfer your personal data outside the United Kingdom. If any of our digital service providers process data outside the UK, we ensure appropriate safeguards are in place such as UK-approved standard contractual clauses.
| Type of Data | Retention Period |
|---|---|
| Treatment and health records | Minimum 8 years from last treatment (industry best practice) |
| Financial transaction records | 7 years (HMRC requirement) |
| Booking and appointment data | 2 years from last appointment |
| Marketing consent records | Until consent is withdrawn, or 3 years of inactivity |
| Website analytics data | Up to 26 months (anonymised after 14 months) |
After the relevant period, personal data is securely deleted or anonymised.
Under UK data protection law you have the following rights:
To exercise any of these rights please contact us at info@polishedbeautylondon.co.uk or +44 7802462792. We will respond within one calendar month.
Our website uses cookies. For full details please read our separate Cookie Policy.
| Business | Polished Beauty London |
| Address | Waterloo House, 207 Waterloo Road, London SE1 8XD |
| info@polishedbeautylondon.co.uk | |
| Phone / WhatsApp | +44 7802462792 |
If you are not satisfied with how we have handled a data protection matter, you can complain to the Information Commissioner’s Office (ICO): ico.org.uk | 0303 123 1113 | Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
We may update this policy from time to time. The current version will always be available at polishedbeautylondon.co.uk/privacy-policy. This policy was last reviewed in June 2026.